The movement is called Be There and Be Square.  Be There= Make yourself available to everyone through simple gestures.  Be Square= Draw a square on your hand to remind you what you're in it for. Outside of the square is those who have passed, inside is everyone else.  The goal is to not let anyone else outside of the square.  When people see the square drawn on your hand, odds are they are going to ask you about it.  Is up to you to get them involve!  Easy peasy lemon squeezy, save teens.